Who run the world? Well, the folks at Devant know the answer to that even before Beyonce’s hit single started climbing the charts, especially with the impressive all-woman team behind the brand’s rising success. The company has been quickly soaring to great heights, and what’s more striking about it are the ladies who continuously lead the brand to an undeniable victory, in a male-dominated industry.
“I would say that a great deal of what sets us apart from all others is our company’s management profile. Strong, intuitive, and capable women comprise 90 percent of our top management when all others have men in the chairs,” says Aileen Co, accounting manager for Accounts Receivables. “I do not say it’s perfect, but the advantage lies in the fact that men and women think and act differently,” she adds. The level-headedness and effective leadership style of these female front-runners may just have been the key to the balanced growth of the business.
“We are being very aggressive with our marketing campaigns and strategies and have been using out-of-the-box marketing ideas to create more awareness for the brand,” explains marketing manager Lara Marie Lua. One of the most recent events Devant participated in is Unilab’s 3rd Run United Philippine Marathon. Sponsoring this major event is not only an effort at increasing local brand awareness, but also an effective means of encouraging a healthy and active lifestyle. The ladies have been put on a challenge and have pushed themselves to make the event a success. All of them even joined the actual run for good measure. “I’m proud to have joined this fun run event. It didn’t just make me feel healthy, but it gave me a great sense of accomplishment as well,” says Sharmaine Lim-Simtoco, business development manager.
Another milestone these women on top have worked hard at achieving is the 10th anniversary of Devant, which also turned out to be a great success. Each has put in a great deal of effort at bringing the brand to where it is now; and watching it bloom on its 10th year in the industry was a moment of pride for the smart, driven women responsible for its triumph. “I’m very optimistic that Devant will continue to penetrate the tech industry in the Philippines,” says Lim-Simtoco. “It may be considered a newer brand, but the milestones it has reached in a short span of time had us receiving heart-warming praises and compliments from dealers and customers.”
Heading six other departments are Maricel Marin, product development manager; Charisse Montebon, sales manager; Genevieve Li Di, purchasing manager; Jessamyn Co, position comptroller and business process manager; Kathryn Lee, HR manager; and Wendy Chan, accounting manager for Accounts Payables.
About Techpoint Enterprise
Techpoint Enterprise is one of the country’s leading electronics company, founded to deliver exciting new digital audio video technologies. Techpoint Enterprise is the exclusive distributor of world-renowned brands NextBase and Devant. Visit www.devanttv.com or ‘Like Devant TV on Facebook at www.facebook.com/devant.tv.
Devant Managers with CEO, James Ng
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Women Behind the Power